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adidas ultraboost 21
OVERVIEW
Concept Direction for adidas Ultraboost DNA FW21 product range, leveraging understated, product beauty shots done in studio with a neutral background. Completed during my summer internship alongside the adidas Studio A PDX team.
Team
Creative Direction: Wengel Gemu
Sr Art Director: Bernadette Little
AD/Design: Stephen Paff
Photographer: David Emmite